MRCOOL® Expands to the Gulf Coast with Dynamic New Franchise Led by Veteran Entrepreneurs

Hickory, Kentucky – August 12, 2025 – MRCOOL® is proud to announce the launch of its third franchise location in just over a year, marking another exciting milestone for the rapidly expanding brand. Gulf Coast HVAC Distributors, LLC, will extend the reach of MRCOOL® and their full line of products throughout the Gulf Coast region, serving customers across Florida, Alabama, Mississippi, and Louisiana. 

Leading the charge are Jay Sheppard and his wife, Bobbie, who are visionary entrepreneurs with an expansive network of contacts, years of experience managing over 170 rental properties, and successful businesses across the entire Gulf Coast. Their firsthand experience with MRCOOL® products paired with their keen business instincts made franchising with MRCOOL® the perfect next step. 

“MRCOOL® levels the playing field,” says Jay. “Their solutions empower smaller companies like ours while giving homeowners affordable, reliable options. The products are so straightforward to install that I trusted them in our own properties, and they’ve performed exceptionally well.” 

“Jay had only been a MRCOOL® dealer for a short time before recognizing the value of our franchise model,” says Edward Hess, Jay’s original connection to MRCOOL® and subsequent sales representative. “Their quick decision to join the system speaks volumes about their vision and belief in the brand. We’re excited to have them onboard as our newest franchisee and look forward to supporting their long-term success.”

Jay’s team consists of fellow veterans and industry experts Anthony Reed, who oversees the northwest Florida market, and Keeno Fuqua, who leads operations in southeast Louisiana. Together, they aim to create a ‘one-stop HVAC hub’ that offers everything a homeowner or contractor could want when it comes to HVAC: central systems, mini-splits, package units, and a substantial selection of parts like line sets, thermostats, and ducting. “We hope to build an extensive, robust, and long-lasting operation with the support of MRCOOL®, their expansive warranties, and their outstanding team.” Jay adds. 

“This is truly a once-in-a-lifetime opportunity,” says Bobbie. “MRCOOL® has been with us every step of the way. They don’t just support their franchisees, they treat you like family.” Jay agrees, saying, “When we had an urgent home installation, the MRCOOL® team dropped everything to help us get it done. That kind of commitment is rare.” 

Nathan Rowton, President of MRCOOL® Franchising, shares the enthusiasm. “We’re thrilled to welcome Jay and his team into the MRCOOL® family. Gulf Coast HVAC Distributors bring not only expertise but also a powerful network of contacts and a strong, warm, welcoming sense of personality. We’re excited to grow together and achieve incredible things.” 

The new Gulf Coast HVAC Distributors, LLC headquarters will open at 1820 S. Range Ave, Denham Springs, LA, with plans already underway for additional locations in Pensacola, Florida and Mississippi. For more information or to connect with the Gulf Coast MRCOOL® team, call (833) 672-6651 or (833) MRCOOL1.